About Urth & Fyre —

Founder-led. Operator built. Every answer on this site is Trevor's.

Urth & Fyre designs, equips and optimizes cannabis facilities: 1M+ square feet designed, 95%+ microbial pass rates across 250,000+ square feet of canopy. One team from the site walk to the first harvest, and the same team that sells the equipment.

1M+ sq ft designed95%+ pass rates985% ROILas Vegas, NV
Book a Facility Review Meet the partners
Trevor Christensen, founder of Urth & Fyre
The story —

From the grow room to the drawing board

Trevor Christensen founded Urth & Fyre to give cannabis operators practical, numbers-first guidance shaped by real facilities.

He leads work across facility design, cultivation systems, environmental control, biosecurity, post-harvest automation, SOP development, financial modeling and equipment strategy.

His approach is direct: establish the baseline, identify the constraint, implement the highest-value changes, and measure the result.

Empty grow room with rolling benches, irrigation lines, LED bars and a wall-mounted dehumidifier
1M+
sq ft designed and optimized
95%+
microbial pass rates, 250,000+ sq ft
985%
ROI, documented engagement
80
lbs per room, from 23

Start here —

Where are you in your facility journey?

Five stages sit between a license application and product on the shelf. Pick yours and we’ll hand you the playbooks we wrote from 1,000,000+ sq ft of builds.

ClickTap the stage you’re in to see the content for your phase, then use Next to walk the rest of the trail.

  1. Stage 1 of 5 · Ideation & Financing —

    Prove the model before you sign a lease.

    Lenders and investors fund operators who can show throughput, cost per gram, and a facility plan that matches the license. We build the financial model, pressure-test the assumptions, and structure the financing that actually closes in cannabis.

    985%documented ROI, Client 1 engagement
    Talk through your model Profitability consulting

    The playbook —

How we work —

Four rules the team runs on

Design before concrete
Program, rooms, environment and equipment schedule set before the slab, not after.
Spec what we would run
Equipment is specified for the room, then sold through the marketplace at the price on the listing.
Numbers the client tracks
Pounds per room, pass rates and cost per gram. Results are published only when the client clears them.
Stay through the first harvest
Commissioning and the first three cycles are part of the engagement, not an upsell.
Who you work with —

The desk, not a department

Trevor Christensen, founder of Urth & Fyre
Trevor Christensen
Founder. Facility design, cultivation and the final word on every answer.
Equipment desk
Lucas
Inquiries, consignment and sourcing.
Equipment desk
Dylan
Listings, inspections and logistics.
Wide flower room under LED bars with horizontal airflow fans
Tell us where you are —

Tell us where you are.

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