Cannabis Operations
Built for Measurable Results
Urth & Fyre helps cannabis operators design facilities, optimize cultivation, improve profitability, and source equipment—with recommendations grounded in real operating data.
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Operators first. Consultants second.
Trevor
Christensen
Founder of Urth & Fyre
Trevor Christensen founded Urth & Fyre to give cannabis operators practical, numbers-first guidance shaped by real facilities. He leads work across facility design, cultivation systems, environmental control, biosecurity, post-harvest automation, SOP development, financial modeling, and equipment strategy. His approach is direct: establish the baseline, identify the constraint, implement the highest-value changes, and measure the result.
Built for Operators,
Not Slide Decks
Cannabis businesses do not need more theory. They need facilities that perform, teams that follow repeatable systems, equipment that earns its footprint, and financial models tied to operational reality. Urth & Fyre brings those decisions together so each recommendation supports yield, quality, compliance, margin, and long-term enterprise value.
Diagnose. Prioritize. Implement. Measure.
Every engagement starts with a measurable baseline and a clear definition of success.
Facility, environmental, workflow, labor, quality, financial, and equipment decisions are evaluated as one operating system—then sequenced by impact, cost, and execution risk.
Five-Star Service. Operator-Level Accountability.
Urth & Fyre is a five-star rated business because clients work directly with a founder who responds, explains the tradeoffs, and stays accountable to the outcome. One client summarized the experience simply: “Every single one of his recommendations that we have implemented has succeeded.”
Experience Across the Operating System
Documented Results
From Real Cannabis
Operations
Selected Operating Outcomes
985% ROI with a 1.83-year payback period following a comprehensive cultivation and business optimization engagement.
Production cost improved from $3.78 to $1.12 per gram while annual output increased from 4,551 to 11,800 pounds.
Microbial pass rates improved from 69% to 95% through facility, process, biosecurity, and operational changes.
A separate client engagement produced 1,024% ROI on a $404,000 capital investment with $9.9 million in revenue.
Other documented optimizations increased annual revenue from $1.75M to $4.7M and from $1.5M to $5.4M.
Where Urth & Fyre Creates Value
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